Red Bull Racing is a Sports Teams Instagram account with 15.6M followers from Austria.
With a total economic value of $4.6M, a Value Per Fan of $294.71 and an average value per post of $26.2K, Red Bull Racing ranks #2177 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post β your baseline for brand collaborations
$26,245
Total Value
$4,592,912
Value Per 1K Fans
$295
Performance
Posts
175
Followers
15.6M
Impressions
226.7M
Engagement
14.4M
Eng. Rate
6.35%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 Β· Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking βOverall
| #92 | TNT Sports | $4.8M |
| #93 | CeΜline Dept | $4.7M |
| #94 |  CANAL+ | $4.6M |
| #95 | Red Bull Racing | $4.6M |
| #96 | Bleacher Report Walkoff (BR Walkoff on social) | $4.6M |
| #97 | BBC | $4.5M |
| #98 | New Zealand Cricket | $4.5M |
Per 1K Fans
| #2174 | Chile Rugby Union | $295.37 |
| #2175 |  New York Jets | $295.30 |
| #2176 | Real Sociedad | $295.09 |
| #2177 | Red Bull Racing | $294.71 |
| #2178 | Paris Masters | $292.89 |
| #2179 | Los Angeles Angels | $292.59 |
| #2180 | Netherlands Football Team | $292.43 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.