Real Madrid is a Sports Teams Instagram account with 182.0M followers from Spain.
With a total economic value of $28.5M, a Value Per Fan of $156.79 and an average value per post of $69.8K, Real Madrid ranks #2859 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$69,765
Total Value
$28,534,041
Value Per 1K Fans
$157
Performance
Posts
409
Followers
182.0M
Impressions
3137.0M
Engagement
182.8M
Eng. Rate
5.83%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #12 | Taylor Swift | $38.5M |
| #13 | MLB | $30.7M |
| #14 | TNT Sports Brasil | $29.5M |
| #15 | Real Madrid | $28.5M |
| #16 | WWE | $25.9M |
| #17 | Complex | $25.5M |
| #18 | ICC T20 World Cup | $24.8M |
Per 1K Fans
| #2856 | Lidl-Trek | $157.07 |
| #2857 | Spartan Race | $156.88 |
| #2858 | Jaguares de Córdoba | $156.86 |
| #2859 | Real Madrid | $156.79 |
| #2860 |  Hashtag United | $156.49 |
| #2861 | Yung Calisthenics | $156.25 |
| #2862 | DUX Logrono W | $156.25 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.