Toronto Raptors is a Sports Teams Instagram account with 4.1M followers from United States.
With a total economic value of $848.2K, a Value Per Fan of $205.66 and an average value per post of $5.3K, Toronto Raptors ranks #2580 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$5,268
Total Value
$848,170
Value Per 1K Fans
$206
Performance
Posts
161
Followers
4.1M
Impressions
28.4M
Engagement
1.1M
Eng. Rate
3.97%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #445 | Dallas Stars | $852.2K |
| #446 | Courteney Cox | $851.0K |
| #447 |  Jeremy Lynch | $849.1K |
| #448 | Toronto Raptors | $848.2K |
| #449 | Indiana Pacers | $839.6K |
| #450 | Netherlands Football Team | $838.0K |
| #451 | 1. FC Köln | $835.1K |
Per 1K Fans
| #2577 | FC Metz | $205.82 |
| #2578 | D.C. United | $205.81 |
| #2579 | Kuopion Palloseura | $205.73 |
| #2580 | Toronto Raptors | $205.66 |
| #2581 | Al Jazira Club | $205.17 |
| #2582 | Umm Salal SC | $205.12 |
| #2583 | SC Pick Szeged | $204.74 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.