Total Value (Last 30 days)
$2.2M
Value Per 1K Fans
$532.84
Performance (Last 30 days)
Followers
4.1M
Posts
279
Impressions
71.5M
Engagement
2.5M
Eng. Rate
3.50%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #178 | Mumbai Indians | $2.2M |
| #179 | Washington Post | $2.2M |
| #180 | Phoenix Suns | $2.2M |
| #181 | Toronto Raptors | $2.2M |
| #182 |  ICC Hindi | $2.2M |
| #183 | MLB On Fox | $2.2M |
| #184 | NBA G League | $2.2M |
Per 1K Fans
| #1385 | Villanova Wilcats Men's Basketball | $533.36 |
| #1386 |  Maxa Liga | $533.14 |
| #1387 | SC Rasta Vechta | $532.87 |
| #1388 | Toronto Raptors | $532.84 |
| #1389 | Brighton and Hove Albion Women FC | $532.11 |
| #1390 | Sony Pictures | $530.36 |
| #1391 | Raków Częstochowa | $530.01 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #66 | Los Angeles Dodgers | $2.2M |
| #67 | Washington Post | $2.2M |
| #68 | Phoenix Suns | $2.2M |
| #69 | Toronto Raptors | $2.2M |
| #70 | MLB On Fox | $2.2M |
| #71 | NBA G League | $2.2M |
| #72 |  Cleveland Browns | $2.1M |
Per 1K Fans
| #298 | Rio Grande Valley Vipers | $539.24 |
| #299 | Cameron Heyward | $533.58 |
| #300 | Villanova Wilcats Men's Basketball | $533.36 |
| #301 | Toronto Raptors | $532.84 |
| #302 | Rolling Stone | $528.50 |
| #303 |  Philadelphia Eagles | $527.62 |
| #304 | Fore Play Golf | $524.77 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #55 | Los Angeles Dodgers | $2.2M |
| #56 | Mumbai Indians | $2.2M |
| #57 | Phoenix Suns | $2.2M |
| #58 | Toronto Raptors | $2.2M |
| #59 | Cleveland Browns | $2.1M |
| #60 | SL Benfica | $2.1M |
| #61 | France Rugby | $2.0M |
Per 1K Fans
| #966 | Preston North End FC | $534.93 |
| #967 | Villanova Wilcats Men's Basketball | $533.36 |
| #968 | SC Rasta Vechta | $532.87 |
| #969 | Toronto Raptors | $532.84 |
| #970 | Brighton and Hove Albion Women FC | $532.11 |
| #971 | Raków Częstochowa | $530.01 |
| #972 | Club Atlético Rosario Central | $527.94 |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #14 | Houston Rockets | $2.4M |
| #15 | Los Angeles Dodgers | $2.2M |
| #16 | Phoenix Suns | $2.2M |
| #17 | Toronto Raptors | $2.2M |
| #18 | Cleveland Browns | $2.1M |
| #19 | Portland Trail Blazers | $1.9M |
| #20 | Oklahoma City Thunder | $1.8M |
Per 1K Fans
| #229 | Charlotte Hornets | $540.37 |
| #230 | Rio Grande Valley Vipers | $539.24 |
| #231 | Villanova Wilcats Men's Basketball | $533.36 |
| #232 | Toronto Raptors | $532.84 |
| #233 | Philadelphia Eagles | $527.62 |
| #234 | New York Knicks | $521.44 |
| #235 | FC Dallas | $516.24 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.