Premiership Rugby is a Sports Organizations Instagram account with 484.2K followers from United Kingdom.
With a total economic value of $2.2M, a Value Per Fan of $4.60K and an average value per post of $7.2K, Premiership Rugby ranks #76 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$7,209
Total Value
$2,227,607
Value Per 1K Fans
$4,601
Performance
Posts
309
Followers
484.2K
Impressions
60.7M
Engagement
1.7M
Eng. Rate
2.83%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #197 | Gujarat Titans | $2.3M |
| #198 | UFC Brasil | $2.2M |
| #199 |  ICC Hindi | $2.2M |
| #200 | Premiership Rugby | $2.2M |
| #201 | National Rugby League | $2.2M |
| #202 | Kylian Mbappe | $2.2M |
| #203 | FA Cup | $2.1M |
Per 1K Fans
| #73 | NHL on TNT | $4.65K |
| #74 | Huddersfield Giants | $4.63K |
| #75 | UMass Minutemen Men's Basketball | $4.63K |
| #76 | Premiership Rugby | $4.60K |
| #77 | Women’s Super League 2 | $4.59K |
| #78 | Saracens Women | $4.52K |
| #79 | FIS Cross-Country Skiing | $4.51K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.