Total Value (Last 30 days)
$25.4M
Value Per 1K Fans
$317.52
Performance (Last 30 days)
Followers
80.0M
Posts
534
Impressions
1863.3M
Engagement
76.9M
Eng. Rate
4.13%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #12 | SportsCenter | $35.8M |
| #13 | F1 | $28.3M |
| #14 | Complex | $26.8M |
| #15 | Premier League | $25.4M |
| #16 | Real Madrid | $22.9M |
| #17 | Billboard | $22.7M |
| #18 | NBA on ESPN | $21.7M |
Per 1K Fans
| #1952 |  Khor Fakkan SSC | $319.64 |
| #1953 |  Houston Texans | $318.16 |
| #1954 | Canadian Football League (CFL) | $317.64 |
| #1955 | Premier League | $317.52 |
| #1956 |  Kolton Miller | $317.38 |
| #1957 | HC Oceláři Třinec | $317.30 |
| #1958 | Tondela | $316.74 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #1 | Premier League | $25.4M |
| #2 | Manchester United Football Club | $12.2M |
| #3 | Manchester City Football Club | $10.7M |
| #4 | BBC News | $8.3M |
| #5 | Liverpool Football Club | $8.0M |
| #6 | SPORTbible | $7.0M |
| #7 | Arsenal Football Club | $6.3M |
Per 1K Fans
| #310 | Buxton | $332.92 |
| #311 | Market Rasen Racecourse | $327.69 |
| #312 | Marine AFC | $326.17 |
| #313 | Premier League | $317.52 |
| #314 | Leeds United FC | $313.43 |
| #315 | FA Cup | $312.85 |
| #316 | FC Halifax Town | $309.53 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #2 | NBA | $57.5M |
| #3 | International Cricket Council (ICC) | $47.6M |
| #4 | F1 | $28.3M |
| #5 | Premier League | $25.4M |
| #6 | UEFA Champions League | $17.5M |
| #7 | WWE | $17.2M |
| #8 | ICC T20 World Cup | $16.4M |
Per 1K Fans
| #265 | Italy Olympic Committee | $324.26 |
| #266 | Germany Men's Basketball Team | $321.79 |
| #267 | Canadian Football League (CFL) | $317.64 |
| #268 | Premier League | $317.52 |
| #269 | One Championship | $314.82 |
| #270 | FA Cup | $312.85 |
| #271 | Nemzeti Bajnokság NB 1 | $312.54 |
🇬🇧 Sports Organizations in United Kingdom (61 accounts)
View Ranking →Overall
| #1 | Premier League | $25.4M |
| #2 | English Football League (EFL) | $3.5M |
| #3 | Premiership Rugby | $1.8M |
| #4 | Super League Europe | $1.8M |
| #5 | Carabao Cup | $1.4M |
| #6 | FA Cup | $1.2M |
| #7 | United Rugby Championship | $928.6K |
Per 1K Fans
| #32 | Haydock Park Racecourse | $344.72 |
| #33 | The Hundred | $334.05 |
| #34 | Market Rasen Racecourse | $327.69 |
| #35 | Premier League | $317.52 |
| #36 | FA Cup | $312.85 |
| #37 | World Karate Federation | $285.01 |
| #38 | Genesis Scottish Open | $268.12 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.