Post Malone is a Entertainment Instagram account with 27.0M followers from United States.
With a total economic value of $1.8M, a Value Per Fan of $64.93 and an average value per post of $292.2K, Post Malone ranks #3695 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$292,222
Total Value
$1,753,333
Value Per 1K Fans
$65
Performance
Posts
6
Followers
27.0M
Impressions
47.9M
Engagement
1.6M
Eng. Rate
3.34%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #237 | CricTracker | $1.8M |
| #238 |  Pittsburgh Steelers | $1.8M |
| #239 | MTV | $1.8M |
| #240 | Post Malone | $1.8M |
| #241 | Vijay Deverakonda | $1.7M |
| #242 | Tottenham Hotspur Football Club | $1.7M |
| #243 | Dallas Mavericks | $1.7M |
Per 1K Fans
| #3692 | Harsh Beniwal | $65.07 |
| #3693 | Antoine Dupont | $65.05 |
| #3694 | Arsenal Sarandi | $64.98 |
| #3695 | Post Malone | $64.93 |
| #3696 |  Wide Boyz | $64.89 |
| #3697 | Harvey Barnes | $64.89 |
| #3698 | Club Atlético Colón | $64.84 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.