Phoenix Mercury is a Sports Teams Instagram account with 238.9K followers from United States.
With a total economic value of $29.7K, a Value Per Fan of $124.23 and an average value per post of $873, Phoenix Mercury ranks #3101 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$873
Total Value
$29,673
Value Per 1K Fans
$124
Performance
Posts
34
Followers
238.9K
Impressions
878.0K
Engagement
39.9K
Eng. Rate
4.54%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2835 | The Ryder Cup | $29.7K |
| #2836 | Max Strus | $29.7K |
| #2837 | HC Lugano | $29.7K |
| #2838 | Phoenix Mercury | $29.7K |
| #2839 |  Azuky | $29.6K |
| #2840 | Jim Gaffigan | $29.6K |
| #2841 | Gary Lineker | $29.6K |
Per 1K Fans
| #3098 |  FK Dukla Banská Bystrica | $124.66 |
| #3099 | Copa Sudamericana | $124.64 |
| #3100 |  Arizona Cardinals | $124.44 |
| #3101 | Phoenix Mercury | $124.23 |
| #3102 | Real Madrid Baloncesto | $124.11 |
| #3103 |  Barni Racing Team | $124.03 |
| #3104 | CANAL+ Sport | $123.95 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.