Total Value (Last 30 days)
$8.1M
Value Per 1K Fans
$1.38K
Performance (Last 30 days)
Followers
5.9M
Posts
426
Impressions
264.2M
Engagement
9.9M
Eng. Rate
3.73%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #48 | BBC News | $8.3M |
| #49 | CBS Sports Golazo | $8.2M |
| #50 | MTV | $8.2M |
| #51 | PGA Tour | $8.1M |
| #52 | Paris Saint-Germain | $8.0M |
| #53 | Liverpool Football Club | $8.0M |
| #54 | Yahoo Sports | $7.8M |
Per 1K Fans
| #472 | Marshawn Lynch | $1.38K |
| #473 | Istres Provence Handball | $1.38K |
| #474 | Star Sports India | $1.38K |
| #475 | PGA Tour | $1.38K |
| #476 | North Carolina Tar Heels Men's Basketball | $1.37K |
| #477 | NBA G League | $1.37K |
| #478 | Texas Tech Red Raiders Men's Basketball | $1.37K |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #6 | International Olympic Committee (IOC) | $11.3M |
| #7 | SportsCenter ESPN | $10.1M |
| #8 | Fox Sports | $8.8M |
| #9 | PGA Tour | $8.1M |
| #10 | Moto GP | $6.6M |
| #11 | Six Nations Rugby | $6.5M |
| #12 | espnW | $5.7M |
Per 1K Fans
| #60 | International Cricket Council (ICC) | $1.44K |
| #61 |  Science City Jena | $1.43K |
| #62 | Telsiai NKL | $1.39K |
| #63 | PGA Tour | $1.38K |
| #64 | Chelsea FC Foundation | $1.37K |
| #65 |  Asian Cricket Council | $1.35K |
| #66 | International Gymnastics Federation (FIG) | $1.35K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #12 | La Liga | $11.0M |
| #13 | MLB | $10.4M |
| #14 | Bundesliga | $9.6M |
| #15 | PGA Tour | $8.1M |
| #16 | Moto GP | $6.6M |
| #17 | Six Nations Rugby | $6.5M |
| #18 | Olympic Milano Cortina 2026 | $5.6M |
Per 1K Fans
| #93 | NBA Australia | $1.59K |
| #94 | UCI Women's World Tour | $1.58K |
| #95 | International Cricket Council (ICC) | $1.44K |
| #96 | PGA Tour | $1.38K |
| #97 | NBA G League | $1.37K |
| #98 | Thirsk Racecourse | $1.37K |
| #99 | Chelsea FC Foundation | $1.37K |
🌍 Sports Organizations in Global (187 accounts)
View Ranking →Overall
| #3 | ICC T20 World Cup | $16.4M |
| #4 | ISU Figure Skating | $12.1M |
| #5 | International Olympic Committee (IOC) | $11.3M |
| #6 | PGA Tour | $8.1M |
| #7 | Moto GP | $6.6M |
| #8 | Six Nations Rugby | $6.5M |
| #9 | Olympic Milano Cortina 2026 | $5.6M |
Per 1K Fans
| #30 | EuroLeague | $1.65K |
| #31 | UCI Women's World Tour | $1.58K |
| #32 | International Cricket Council (ICC) | $1.44K |
| #33 | PGA Tour | $1.38K |
| #34 | Chelsea FC Foundation | $1.37K |
| #35 | Asian Cricket Council | $1.35K |
| #36 | International Gymnastics Federation (FIG) | $1.35K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.