Total Value (Last 30 days)
$1.7M
Value Per 1K Fans
$540.63
Performance (Last 30 days)
Followers
3.2M
Posts
316
Impressions
51.1M
Engagement
2.3M
Eng. Rate
4.58%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #228 | Sky Sports Football | $1.8M |
| #229 | ESPN MMA | $1.7M |
| #230 | Olympique Lyonnais | $1.7M |
| #231 | Professional Bull Riders | $1.7M |
| #232 | Formula E | $1.7M |
| #233 | Post Malone | $1.7M |
| #234 | Cruzeiro Esporte Clube | $1.7M |
Per 1K Fans
| #1362 | Hemel Hempstead Town FC | $543.40 |
| #1363 | FK Vojvodina | $542.16 |
| #1364 | Clube do Remo | $540.80 |
| #1365 | Professional Bull Riders | $540.63 |
| #1366 | Degerfors IF | $540.59 |
| #1367 | Musselburgh Racecourse | $540.47 |
| #1368 | Charlotte Hornets | $540.37 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #81 | Druski | $1.8M |
| #82 | Dallas Mavericks | $1.8M |
| #83 | Los Angeles Clippers | $1.8M |
| #84 | Professional Bull Riders | $1.7M |
| #85 | Post Malone | $1.7M |
| #86 | BET Network | $1.7M |
| #87 | Edmonton Oilers | $1.7M |
Per 1K Fans
| #293 | Brandon Aubrey | $565.76 |
| #294 | Xavier Musketeers Men's Basketball | $550.67 |
| #295 | Tulsa Golden Hurricane Women's Basketball | $549.94 |
| #296 | Professional Bull Riders | $540.63 |
| #297 | Charlotte Hornets | $540.37 |
| #298 | Rio Grande Valley Vipers | $539.24 |
| #299 | Cameron Heyward | $533.58 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #45 | World Rugby Sevens | $1.9M |
| #46 | Premiership Rugby | $1.8M |
| #47 | Super League Europe | $1.8M |
| #48 | Professional Bull Riders | $1.7M |
| #49 | Formula E | $1.7M |
| #50 | WTA | $1.7M |
| #51 | Team Italy | $1.7M |
Per 1K Fans
| #207 | International Handball Federation | $550.75 |
| #208 | Australian Open | $549.13 |
| #209 | NBA Latam | $544.20 |
| #210 | Professional Bull Riders | $540.63 |
| #211 | Musselburgh Racecourse | $540.47 |
| #212 |  Maxa Liga | $533.14 |
| #213 | ICE Hockey League | $528.50 |
🇺🇸 Sports Organizations in United States (39 accounts)
View Ranking →Overall
| #8 | MLS | $3.2M |
| #9 | NASCAR | $2.9M |
| #10 | NBA G League | $2.2M |
| #11 | Professional Bull Riders | $1.7M |
| #12 | UFC Eurasia | $1.5M |
| #13 | Indian Wells Masters | $1.5M |
| #14 | Street League Series | $1.4M |
Per 1K Fans
| #14 | NASCAR | $664.36 |
| #15 | NBA | $637.57 |
| #16 | MLS | $599.33 |
| #17 | Professional Bull Riders | $540.63 |
| #18 | WWE | $477.44 |
| #19 | Street League Series | $451.40 |
| #20 | Junior NBA | $289.02 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.