Paul Scholes is a Athletes Instagram account with 1.2M followers from United Kingdom.
With a total economic value of $399.6K, a Value Per Fan of $329.26 and an average value per post of $13.3K, Paul Scholes ranks #2056 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$13,319
Total Value
$399,581
Value Per 1K Fans
$329
Performance
Posts
30
Followers
1.2M
Impressions
13.7M
Engagement
305.7K
Eng. Rate
2.23%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #793 | World Archery Federation | $399.9K |
| #794 | Luciano Huck | $399.7K |
| #795 | Club Olímpia | $399.7K |
| #796 | Paul Scholes | $399.6K |
| #797 | Bukayo Saka | $398.7K |
| #798 | Roland Garros | $398.4K |
| #799 | Juan Soto | $398.1K |
Per 1K Fans
| #2053 | Brive Correze Limousin Athletic Club | $329.53 |
| #2054 | Dynavolt Intact GP | $329.52 |
| #2055 | Trent Rockets | $329.32 |
| #2056 | Paul Scholes | $329.26 |
| #2057 | Club Atlético Belgrano | $328.38 |
| #2058 | Uruguay Rugby Union | $328.16 |
| #2059 | Polish Handball Association | $327.86 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.