Paulo Viera is a Entertainment Instagram account with 2.6M followers from Brazil.
With a total economic value of $15.7K, a Value Per Fan of $6.14 and an average value per post of $5.2K, Paulo Viera ranks #5640 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$5,238
Total Value
$15,714
Value Per 1K Fans
$6
Performance
Posts
3
Followers
2.6M
Impressions
1.7M
Engagement
127.7K
Eng. Rate
7.43%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #3502 |  Dejan Kulusevski | $15.7K |
| #3503 | Georgia Tech Yellow Jackets Women's Basketball | $15.7K |
| #3504 | Nîmes Olympique | $15.7K |
| #3505 | Paulo Viera | $15.7K |
| #3506 | SpVgg Greuther Fürth | $15.7K |
| #3507 | Harleen Deol | $15.7K |
| #3508 | BC Lions | $15.7K |
Per 1K Fans
| #5637 |  Ying Han | $6.18 |
| #5638 | Toni Kroos | $6.14 |
| #5639 | Lucas Perrin | $6.14 |
| #5640 | Paulo Viera | $6.14 |
| #5641 | Daddy Yankee | $6.13 |
| #5642 | Thiago Braz | $6.13 |
| #5643 | JaVale Mcgee | $6.12 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.