New England Patriots is a Sports Teams Instagram account with 5.5M followers from United States.
With a total economic value of $1.2M, a Value Per Fan of $221.03 and an average value per post of $19.5K, New England Patriots ranks #2501 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$19,485
Total Value
$1,208,062
Value Per 1K Fans
$221
Performance
Posts
62
Followers
5.5M
Impressions
38.2M
Engagement
2.4M
Eng. Rate
6.26%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #325 | Esporte Clube Bahia | $1.2M |
| #326 | Welsh Rugby | $1.2M |
| #327 | Napoli | $1.2M |
| #328 |  New England Patriots | $1.2M |
| #329 | Australian Grand Prix | $1.2M |
| #330 | NBA Canada | $1.2M |
| #331 |  Team RRQ | $1.2M |
Per 1K Fans
| #2498 | Croatia Football Team | $221.43 |
| #2499 | Netflix India | $221.24 |
| #2500 | New Orleans Pelicans | $221.23 |
| #2501 | New England Patriots | $221.03 |
| #2502 | Konyaspor | $220.86 |
| #2503 | En Avant Guingamp Feminines | $220.66 |
| #2504 | Sacramento Kings | $220.64 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.