Oklahoma Sooners Men's Basketball is a Sports Teams Instagram account with 106.4K followers from United States.
With a total economic value of $60.7K, a Value Per Fan of $570.52 and an average value per post of $533, Oklahoma Sooners Men's Basketball ranks #1432 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$533
Total Value
$60,716
Value Per 1K Fans
$571
Performance
Posts
114
Followers
106.4K
Impressions
3.7M
Engagement
208.7K
Eng. Rate
5.70%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2138 | FC Metz | $60.8K |
| #2139 | Baskets Bonn | $60.8K |
| #2140 | Dragons Rugby | $60.7K |
| #2141 | Oklahoma Sooners Men's Basketball | $60.7K |
| #2142 | Japan Men's Volleyball Team | $60.7K |
| #2143 | UMass Minutemen Men's Basketball | $60.6K |
| #2144 | MAS Fes | $60.6K |
Per 1K Fans
| #1429 | Lauran Bell | $571.02 |
| #1430 | Dijon Métropole Handball | $570.73 |
| #1431 |  Ajene Harris | $570.66 |
| #1432 | Oklahoma Sooners Men's Basketball | $570.52 |
| #1433 | APA Jaraguá Futuro Atleta | $570.21 |
| #1434 | UFC Europe | $569.49 |
| #1435 | Greece Men's Basketball Team | $568.97 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.