Oklahoma State Cowboys Men's basketball is a Sports Teams Instagram account with 57.0K followers from United States.
With a total economic value of $80.0K, a Value Per Fan of $1.40K and an average value per post of $825, Oklahoma State Cowboys Men's basketball ranks #540 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$825
Total Value
$80,022
Value Per 1K Fans
$1,405
Performance
Posts
97
Followers
57.0K
Impressions
1.9M
Engagement
103.7K
Eng. Rate
5.41%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1886 | NorthEast United | $80.3K |
| #1887 | Jijantes FC | $80.2K |
| #1888 | Olly Murs | $80.1K |
| #1889 | Oklahoma State Cowboys Men's basketball | $80.0K |
| #1890 | Nurnberg Ice Tigers | $80.0K |
| #1891 | FC Dallas | $80.0K |
| #1892 | Sting | $79.8K |
Per 1K Fans
| #537 | SLUC Nancy Basket | $1.41K |
| #538 | SC Verl | $1.41K |
| #539 | TBV Lemgo Lippe | $1.41K |
| #540 | Oklahoma State Cowboys Men's basketball | $1.40K |
| #541 | Dorking Wanderers | $1.40K |
| #542 | Columbus Blue Jackets | $1.40K |
| #543 | UNC Wilmington Seahawks Men's Basketball | $1.40K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.