Orlando Magic is a Sports Teams Instagram account with 2.2M followers from United States.
With a total economic value of $684.7K, a Value Per Fan of $311.24 and an average value per post of $3.0K, Orlando Magic ranks #2116 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,016
Total Value
$684,706
Value Per 1K Fans
$311
Performance
Posts
227
Followers
2.2M
Impressions
25.7M
Engagement
1.0M
Eng. Rate
3.98%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #537 | Sydney Swans | $688.0K |
| #538 | Formula E | $687.4K |
| #539 | Detroit Tigers | $687.1K |
| #540 | Orlando Magic | $684.7K |
| #541 | Julio Rodriguez | $684.5K |
| #542 | Esporte Clube Vitória | $684.4K |
| #543 | Japan Men's Basketball Team | $684.3K |
Per 1K Fans
| #2113 |  Evan Phillips | $312.20 |
| #2114 | Oklahoma City Thunder | $312.17 |
| #2115 | Santos | $311.33 |
| #2116 | Orlando Magic | $311.24 |
| #2117 | Club Nacional de Football | $311.07 |
| #2118 | Carcassonne | $310.90 |
| #2119 | Le Havre AC Feminines | $310.82 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.