Olly Murs is a Entertainment Instagram account with 4.8M followers from United Kingdom.
With a total economic value of $80.1K, a Value Per Fan of $16.62 and an average value per post of $16.0K, Olly Murs ranks #4880 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$16,022
Total Value
$80,109
Value Per 1K Fans
$17
Performance
Posts
5
Followers
4.8M
Impressions
2.9M
Engagement
115.6K
Eng. Rate
3.97%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1885 | PSS Sleman | $80.5K |
| #1886 | NorthEast United | $80.3K |
| #1887 | Jijantes FC | $80.2K |
| #1888 | Olly Murs | $80.1K |
| #1889 | Oklahoma State Cowboys Men's basketball | $80.0K |
| #1890 | Nurnberg Ice Tigers | $80.0K |
| #1891 | FC Dallas | $80.0K |
Per 1K Fans
| #4877 | Sir Paul McCartney | $16.71 |
| #4878 | C.J. Marable | $16.66 |
| #4879 | Nikhil Poojary | $16.64 |
| #4880 | Olly Murs | $16.62 |
| #4881 | Lucimar Aparecida Moura | $16.60 |
| #4882 | Manuela Zinsberger | $16.59 |
| #4883 | Darüssafaka Lassa | $16.57 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.