Ulster Rugby is a Sports Teams Instagram account with 133.7K followers from United Kingdom.
With a total economic value of $123.5K, a Value Per Fan of $924.23 and an average value per post of $2.0K, Ulster Rugby ranks #914 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,025
Total Value
$123,540
Value Per 1K Fans
$924
Performance
Posts
61
Followers
133.7K
Impressions
4.1M
Engagement
188.3K
Eng. Rate
4.64%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1534 | Oceania Football Confederation (OFC) | $124.2K |
| #1535 | Saracens Women | $123.9K |
| #1536 | Jannat Zubair Rahmani | $123.9K |
| #1537 | Ulster Rugby | $123.5K |
| #1538 |  Mohun Bagan Super Giant | $123.3K |
| #1539 | Eisbaren Berlin | $122.9K |
| #1540 | Salford City | $122.9K |
Per 1K Fans
| #911 | Tremblay Handball | $927.16 |
| #912 | Deportivo Toluca FC | $926.76 |
| #913 | Rio Grande Valley Vipers | $926.26 |
| #914 | Ulster Rugby | $924.23 |
| #915 | Ospreys Rugby | $923.29 |
| #916 | Joe Johnson | $923.08 |
| #917 | NBA Style | $922.71 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.