Total Value (Last 30 days)
$1.3M
Value Per 1K Fans
$2.54K
Performance (Last 30 days)
Followers
504.6K
Posts
239
Impressions
164.8M
Engagement
10.9M
Eng. Rate
6.60%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #302 |  Buffalo Bills | $1.3M |
| #303 | The Athletic | $1.3M |
| #304 | Bleacher Report Walkoff (BR Walkoff on social) | $1.3M |
| #305 | Sri Lanka Cricket | $1.3M |
| #306 | Rahul Chahar | $1.3M |
| #307 | The Overlap | $1.2M |
| #308 | FIS Snowboarding | $1.2M |
Per 1K Fans
| #184 | DePaul Blue Demons Men's Basketball | $2.55K |
| #185 | Australian Olympic Team | $2.55K |
| #186 | Coventry City FC | $2.55K |
| #187 | Sri Lanka Cricket | $2.54K |
| #188 |  Yacoub El Mansour | $2.53K |
| #189 |  Seattle Seahawks | $2.51K |
| #190 | Complex | $2.49K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #104 |  Carolina Panthers | $1.3M |
| #105 | Zimbabwe Cricket | $1.3M |
| #106 | Buffalo Bills | $1.3M |
| #107 | Sri Lanka Cricket | $1.3M |
| #108 | West Indies Cricket | $1.2M |
| #109 | Futebol Clube do Porto | $1.2M |
| #110 | Denver Nuggets | $1.2M |
Per 1K Fans
| #77 | DePaul Blue Demons Men's Basketball | $2.55K |
| #78 | Australian Olympic Team | $2.55K |
| #79 | Coventry City FC | $2.55K |
| #80 | Sri Lanka Cricket | $2.54K |
| #81 | Yacoub El Mansour | $2.53K |
| #82 | Seattle Seahawks | $2.51K |
| #83 | Gladiators Treves | $2.49K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.