New Zealand Rugby is a Sports Teams Instagram account with 132.0K followers from New Zealand.
With a total economic value of $161.6K, a Value Per Fan of $1.22K and an average value per post of $3.8K, New Zealand Rugby ranks #661 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,847
Total Value
$161,585
Value Per 1K Fans
$1,224
Performance
Posts
42
Followers
132.0K
Impressions
6.2M
Engagement
351.0K
Eng. Rate
5.67%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1355 | Arema FC | $162.3K |
| #1356 |  International Table Tennis Federation | $161.7K |
| #1357 | International Hockey Federation (FIH) | $161.7K |
| #1358 | New Zealand Rugby | $161.6K |
| #1359 | Deportivo Táchira FC | $161.3K |
| #1360 | Angers SCO | $161.0K |
| #1361 | Diego Ribas | $160.3K |
Per 1K Fans
| #658 | 1. FC Köln | $1.23K |
| #659 | South Florida Bulls Women's Basketball | $1.23K |
| #660 | Montreal Canadiens | $1.23K |
| #661 | New Zealand Rugby | $1.22K |
| #662 | International Table Tennis Federation | $1.22K |
| #663 | George Mason Patriots Men's Basketball | $1.22K |
| #664 | Team USA | $1.22K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.