New York Giants is a Sports Teams Instagram account with 3.0M followers from United States.
With a total economic value of $1.3M, a Value Per Fan of $421.49 and an average value per post of $9.8K, New York Giants ranks #1789 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$9,789
Total Value
$1,262,792
Value Per 1K Fans
$421
Performance
Posts
129
Followers
3.0M
Impressions
33.7M
Engagement
2.0M
Eng. Rate
5.99%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #309 | International Biathlon Union (IBU) | $1.3M |
| #310 |  Front Office Sports (FOS) | $1.3M |
| #311 |  Anne Hathaway | $1.3M |
| #312 |  New York Giants | $1.3M |
| #313 | Real Betis | $1.3M |
| #314 | Everton Football Club | $1.3M |
| #315 | FIBA | $1.3M |
Per 1K Fans
| #1786 | Besiktas | $422.61 |
| #1787 | Ponferradina | $422.55 |
| #1788 | CB Breogan | $422.51 |
| #1789 | New York Giants | $421.49 |
| #1790 | KAA Gent | $421.27 |
| #1791 | L.D.U. Quito | $419.92 |
| #1792 | Wolfsberger AC | $418.71 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.