Total Value (Last 30 days)
$1.2M
Value Per 1K Fans
$382.21
Performance (Last 30 days)
Followers
3.2M
Posts
264
Impressions
51.4M
Engagement
2.4M
Eng. Rate
4.69%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #312 |  Sky Brown | $1.2M |
| #313 | Futebol Clube do Porto | $1.2M |
| #314 | FA Cup | $1.2M |
| #315 | Denver Nuggets | $1.2M |
| #316 | Tennis Channel | $1.2M |
| #317 | West Ham United Football Club | $1.2M |
| #318 | Scottish Rugby | $1.2M |
Per 1K Fans
| #1758 | Neom SC | $382.83 |
| #1759 | Oliver Farr | $382.39 |
| #1760 | Republic of Ireland Football Team | $382.28 |
| #1761 | Denver Nuggets | $382.21 |
| #1762 | Rouen Normandie Rugby | $382.02 |
| #1763 | Plymouth Argyle | $381.82 |
| #1764 | Pretoria Capitals | $381.73 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #103 |  Buffalo Bills | $1.3M |
| #104 | Bleacher Report Walkoff (BR Walkoff on social) | $1.3M |
| #105 | UFC Europe | $1.2M |
| #106 | Denver Nuggets | $1.2M |
| #107 | Tennis Channel | $1.2M |
| #108 | Boston Bruins | $1.2M |
| #109 | Toronto Maple Leafs | $1.2M |
Per 1K Fans
| #369 | Washington Freedom | $387.26 |
| #370 | Houston Rockets | $383.89 |
| #371 | Oliver Farr | $382.39 |
| #372 | Denver Nuggets | $382.21 |
| #373 | Los Angeles Dodgers | $379.58 |
| #374 | MTV | $379.24 |
| #375 | Angel City FC | $378.23 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #107 | Sri Lanka Cricket | $1.3M |
| #108 | West Indies Cricket | $1.2M |
| #109 | Futebol Clube do Porto | $1.2M |
| #110 | Denver Nuggets | $1.2M |
| #111 | West Ham United Football Club | $1.2M |
| #112 | Scottish Rugby | $1.2M |
| #113 | Delhi Capitals | $1.2M |
Per 1K Fans
| #1260 | Lincoln City | $383.30 |
| #1261 | Neom SC | $382.83 |
| #1262 | Republic of Ireland Football Team | $382.28 |
| #1263 | Denver Nuggets | $382.21 |
| #1264 | Rouen Normandie Rugby | $382.02 |
| #1265 | Plymouth Argyle | $381.82 |
| #1266 | Pretoria Capitals | $381.73 |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #31 | Charlotte Hornets | $1.5M |
| #32 |  Carolina Panthers | $1.3M |
| #33 | Buffalo Bills | $1.3M |
| #34 | Denver Nuggets | $1.2M |
| #35 | Boston Bruins | $1.2M |
| #36 | Toronto Maple Leafs | $1.2M |
| #37 |  Las Vegas Raiders | $1.1M |
Per 1K Fans
| #285 | Joe Gibbs Racing | $387.45 |
| #286 | Washington Freedom | $387.26 |
| #287 | Houston Rockets | $383.89 |
| #288 | Denver Nuggets | $382.21 |
| #289 | Los Angeles Dodgers | $379.58 |
| #290 | Angel City FC | $378.23 |
| #291 | Evil Geniuses | $378.20 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.