North Queensland Cowboys is a Sports Teams Instagram account with 280.2K followers from Australia.
With a total economic value of $116.6K, a Value Per Fan of $416.16 and an average value per post of $2.1K, North Queensland Cowboys ranks #1807 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,120
Total Value
$116,593
Value Per 1K Fans
$416
Performance
Posts
55
Followers
280.2K
Impressions
3.1M
Engagement
184.8K
Eng. Rate
5.99%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1582 | Red Bull Salzburg | $116.9K |
| #1583 | Austin FC | $116.9K |
| #1584 | Fédération Equestre Internationale (FEI) | $116.6K |
| #1585 | North Queensland Cowboys | $116.6K |
| #1586 | Boxing News | $116.3K |
| #1587 | London Marathon | $116.2K |
| #1588 | Newcastle Red Bulls | $115.7K |
Per 1K Fans
| #1804 | Crawley Town | $416.44 |
| #1805 | Spartans Football Club Women's | $416.34 |
| #1806 | Switzerland SailGP | $416.23 |
| #1807 | North Queensland Cowboys | $416.16 |
| #1808 | Modena | $415.07 |
| #1809 | Dubai Racing Channel | $414.83 |
| #1810 | Renata Heilborn | $413.67 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.