Niall Horan is a Entertainment Instagram account with 33.6M followers from Ireland.
With a total economic value of $373.4K, a Value Per Fan of $11.13 and an average value per post of $74.7K, Niall Horan ranks #5210 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$74,678
Total Value
$373,389
Value Per 1K Fans
$11
Performance
Posts
5
Followers
33.6M
Impressions
17.1M
Engagement
1.6M
Eng. Rate
9.63%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #833 | AS FAR | $374.6K |
| #834 | Washington Sundar | $374.2K |
| #835 | Hurricanes | $373.6K |
| #836 | Niall Horan | $373.4K |
| #837 | Millonarios Fútbol Club | $373.3K |
| #838 | South Africa Cricket | $370.8K |
| #839 | Finn Balor | $369.8K |
Per 1K Fans
| #5207 | Drew VerHagen | $11.17 |
| #5208 | Shai Gilgeous-Alexander | $11.14 |
| #5209 | Tyrod Taylor | $11.13 |
| #5210 | Niall Horan | $11.13 |
| #5211 | Lucia Sainz | $11.12 |
| #5212 | Al-Rayyan SC | $11.12 |
| #5213 | Alexander Levy | $11.12 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.