Boston Bruins is a Sports Teams Instagram account with 1.8M followers from United States.
With a total economic value of $1.2M, a Value Per Fan of $674.99 and an average value per post of $4.7K, Boston Bruins ranks #1242 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$4,681
Total Value
$1,240,569
Value Per 1K Fans
$675
Performance
Posts
265
Followers
1.8M
Impressions
38.4M
Engagement
2.7M
Eng. Rate
6.98%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #318 | Aston Villa Football Club | $1.2M |
| #319 | Star Sports Kannada | $1.2M |
| #320 | Erling Haaland | $1.2M |
| #321 | Boston Bruins | $1.2M |
| #322 | Borussia Mönchengladbach | $1.2M |
| #323 | Amazon Prime Video UK | $1.2M |
| #324 | Oktagon MMA | $1.2M |
Per 1K Fans
| #1239 | Candace Parker | $676.20 |
| #1240 | Norwegian Handball Federation | $675.68 |
| #1241 | Lorient | $675.14 |
| #1242 | Boston Bruins | $674.99 |
| #1243 | Romania Rugby Union | $672.24 |
| #1244 | New York Mets | $672.06 |
| #1245 | Grimsby Town | $671.89 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.