Total Value (Last 30 days)
$12.7M
Value Per 1K Fans
$1.76K
Performance (Last 30 days)
Followers
7.2M
Posts
863
Impressions
418.1M
Engagement
27.4M
Eng. Rate
6.55%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #27 | TNT Sports | $15.3M |
| #28 | Team USA | $13.7M |
| #29 | Star Sports India | $13.2M |
| #30 | NHL | $12.7M |
| #31 | NFL on ESPN | $12.3M |
| #32 | Manchester United Football Club | $12.2M |
| #33 | ISU Figure Skating | $12.1M |
Per 1K Fans
| #333 | Limoges Handball | $1.77K |
| #334 |  Kocaelispor | $1.76K |
| #335 | Saint Joseph's Hawks Men's Basketball | $1.76K |
| #336 | NHL | $1.76K |
| #337 | League of Ireland | $1.75K |
| #338 | Ulster Rugby | $1.75K |
| #339 | Pablo Larrazabal | $1.74K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #15 | NFL Network | $16.9M |
| #16 | TNT Sports | $15.3M |
| #17 | Team USA | $13.7M |
| #18 | NHL | $12.7M |
| #19 | NFL on ESPN | $12.3M |
| #20 | Kim Kardashian | $12.0M |
| #21 | MLB | $10.4M |
Per 1K Fans
| #73 | Illinois Fighting Illini Men's Basketball | $1.83K |
| #74 | Virginia Cavaliers Men's Basketball | $1.77K |
| #75 | Saint Joseph's Hawks Men's Basketball | $1.76K |
| #76 | NHL | $1.76K |
| #77 | Minnesota Golden Gophers Men's Basketball | $1.73K |
| #78 | Purdue Boilermakers Men's Basketball | $1.71K |
| #79 | St Bonaventure Bonnies Women's Basketball | $1.71K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #6 | UEFA Champions League | $17.5M |
| #7 | WWE | $17.2M |
| #8 | ICC T20 World Cup | $16.4M |
| #9 | NHL | $12.7M |
| #10 | ISU Figure Skating | $12.1M |
| #11 | International Olympic Committee (IOC) | $11.3M |
| #12 | La Liga | $11.0M |
Per 1K Fans
| #84 |  International Table Tennis Federation | $1.86K |
| #85 | North Macedonia Handball Federation | $1.82K |
| #86 | J League English | $1.77K |
| #87 | NHL | $1.76K |
| #88 | League of Ireland | $1.75K |
| #89 | EHF European League | $1.69K |
| #90 | NBA India | $1.68K |
🇺🇸 Sports Organizations in United States (39 accounts)
View Ranking →Overall
| #2 | NBA | $57.5M |
| #3 | F1 | $28.3M |
| #4 | WWE | $17.2M |
| #5 | NHL | $12.7M |
| #6 | MLB | $10.4M |
| #7 | All Elite Wrestling (AEW) | $3.3M |
| #8 | MLS | $3.2M |
Per 1K Fans
| #3 |  NFL | $3.60K |
| #4 | Indian Wells Masters | $3.39K |
| #5 | EHF EURO | $3.26K |
| #6 | NHL | $1.76K |
| #7 | EHF European League | $1.69K |
| #8 | NBA G League | $1.37K |
| #9 | All Elite Wrestling (AEW) | $1.14K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.