NHL is a Sports Organizations Instagram account with 7.3M followers from United States.
With a total economic value of $11.3M, a Value Per Fan of $1.56K and an average value per post of $10.9K, NHL ranks #475 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$10,854
Total Value
$11,342,070
Value Per 1K Fans
$1,556
Performance
Posts
1,045
Followers
7.3M
Impressions
389.7M
Engagement
22.1M
Eng. Rate
5.68%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #36 | La Liga | $11.7M |
| #37 | Moto GP | $11.6M |
| #38 | MLB On Fox | $11.5M |
| #39 | NHL | $11.3M |
| #40 | Bundesliga | $11.2M |
| #41 | CBS Sports Golazo | $11.0M |
| #42 | Manchester City Football Club | $10.8M |
Per 1K Fans
| #472 | Dani 014 BLADE | $1.56K |
| #473 | F1 | $1.56K |
| #474 | IK Sirius | $1.56K |
| #475 | NHL | $1.56K |
| #476 | Dusseldorfer EG | $1.55K |
| #477 | Stade Français | $1.55K |
| #478 | Leicester Tigers Women | $1.55K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.