NFL is a Sports Organizations Instagram account with 33.0M followers from United States.
With a total economic value of $48.3M, a Value Per Fan of $1.46K and an average value per post of $67.7K, NFL ranks #515 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$67,734
Total Value
$48,294,292
Value Per 1K Fans
$1,464
Performance
Posts
713
Followers
33.0M
Impressions
1642.7M
Engagement
76.4M
Eng. Rate
4.65%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #3 | Big Brother Brasil | $52.5M |
| #4 | NBA | $51.8M |
| #5 | 433: The Home of Football | $48.5M |
| #6 |  NFL | $48.3M |
| #7 | ESPN Global | $46.1M |
| #8 | SportsCenter | $45.9M |
| #9 | Netflix USA | $41.8M |
Per 1K Fans
| #512 | Viborg FF | $1.47K |
| #513 | Niklas Norgaard | $1.47K |
| #514 | VfL Osnabrück | $1.47K |
| #515 | NFL | $1.46K |
| #516 |  Mundo NFL | $1.46K |
| #517 | HC Olomouc | $1.46K |
| #518 | Hammarby Fotboll | $1.45K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.