Total Value (Last 30 days)
$106.7K
Value Per 1K Fans
$1.79K
Performance (Last 30 days)
Followers
59.8K
Posts
141
Impressions
2.6M
Engagement
114.2K
Eng. Rate
4.43%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1540 | ACT Brumbies | $106.8K |
| #1541 | Flow | $106.8K |
| #1542 | Ripper GC | $106.7K |
| #1543 | Newcastle Jets FC | $106.7K |
| #1544 | Big Bash | $106.7K |
| #1545 | Motherwell | $106.7K |
| #1546 | New Zealand SailGP | $106.7K |
Per 1K Fans
| #324 | Will Enefer | $1.80K |
| #325 | Győri | $1.79K |
| #326 | Grand Besançon Doubs Handball | $1.79K |
| #327 | Newcastle Jets FC | $1.79K |
| #328 | Moana Pasifika | $1.78K |
| #329 | Shrewsbury Town | $1.77K |
| #330 | Virginia Cavaliers Men's Basketball | $1.77K |
🇦🇺 Australia Rankings (137 accounts)
View Ranking →Overall
| #52 | North Melbourne Football Club | $134.7K |
| #53 | Queensland Reds | $115.0K |
| #54 | ACT Brumbies | $106.8K |
| #55 | Newcastle Jets FC | $106.7K |
| #56 | Big Bash | $106.7K |
| #57 | Sydney FC | $102.2K |
| #58 | Australia Cricket | $96.6K |
Per 1K Fans
| #11 | A-League | $1.94K |
| #12 | Australian Grand Prix | $1.88K |
| #13 | Hawthorn Football Club | $1.82K |
| #14 | Newcastle Jets FC | $1.79K |
| #15 | NBA Australia | $1.59K |
| #16 | Western Sydney Wanderers FC Women | $1.56K |
| #17 | Canterbury-Bankstown Bulldogs | $1.53K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #692 | Bristol Bears | $106.9K |
| #693 | ACT Brumbies | $106.8K |
| #694 | Ripper GC | $106.7K |
| #695 | Newcastle Jets FC | $106.7K |
| #696 | Motherwell | $106.7K |
| #697 | New Zealand SailGP | $106.7K |
| #698 | Atlanta United FC | $106.2K |
Per 1K Fans
| #168 | Hawthorn Football Club | $1.82K |
| #169 | Győri | $1.79K |
| #170 | Grand Besançon Doubs Handball | $1.79K |
| #171 | Newcastle Jets FC | $1.79K |
| #172 | Moana Pasifika | $1.78K |
| #173 | Shrewsbury Town | $1.77K |
| #174 | Virginia Cavaliers Men's Basketball | $1.77K |
🇦🇺 Sports Teams in Australia (71 accounts)
View Ranking →Overall
| #36 | North Melbourne Football Club | $134.7K |
| #37 | Queensland Reds | $115.0K |
| #38 | ACT Brumbies | $106.8K |
| #39 | Newcastle Jets FC | $106.7K |
| #40 | Sydney FC | $102.2K |
| #41 | Australia Cricket | $96.6K |
| #42 | Canberra Raiders | $91.3K |
Per 1K Fans
| #5 | Fremantle Football Club | $2.27K |
| #6 | Canberra United Women | $1.94K |
| #7 | Hawthorn Football Club | $1.82K |
| #8 | Newcastle Jets FC | $1.79K |
| #9 | Western Sydney Wanderers FC Women | $1.56K |
| #10 | Canterbury-Bankstown Bulldogs | $1.53K |
| #11 |  Essendon Football Club | $1.51K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.