NBA G League is a Sports Organizations Instagram account with 1.6M followers from United States.
With a total economic value of $2.8M, a Value Per Fan of $1.80K and an average value per post of $3.7K, NBA G League ranks #379 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,735
Total Value
$2,849,898
Value Per 1K Fans
$1,797
Performance
Posts
763
Followers
1.6M
Impressions
103.4M
Engagement
5.4M
Eng. Rate
5.24%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #156 | Brazil Football Team | $2.9M |
| #157 | NFL on CBS | $2.9M |
| #158 | Sunrisers Hyderabad | $2.9M |
| #159 | NBA G League | $2.8M |
| #160 | NPR | $2.8M |
| #161 | São Paulo FC | $2.8M |
| #162 | LeBron James | $2.8M |
Per 1K Fans
| #376 | Denmark SailGP | $1.81K |
| #377 | Gotham FC | $1.81K |
| #378 |  Science City Jena | $1.80K |
| #379 | NBA G League | $1.80K |
| #380 | FIU Panthers Men's Basketball | $1.79K |
| #381 | Swedish Hockey League | $1.79K |
| #382 |  Veolia Towers Hamburg | $1.79K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.