Total Value (Last 30 days)
$57.5M
Value Per 1K Fans
$637.57
Performance (Last 30 days)
Followers
90.1M
Posts
1,917
Impressions
2642.7M
Engagement
100.3M
Eng. Rate
3.80%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1 |  NFL | $118.7M |
| #2 | Big Brother Brasil | $81.0M |
| #3 | NBA | $57.5M |
| #4 | International Cricket Council (ICC) | $47.6M |
| #5 | TNT Sports Brasil | $46.6M |
| #6 | Fabrizio Romano | $46.1M |
| #7 | Bleacher Report | $45.9M |
Per 1K Fans
| #1178 | Budapest Honved FC | $638.38 |
| #1179 | Vålerenga Fotball | $638.24 |
| #1180 | Fenerbahçe | $637.86 |
| #1181 | NBA | $637.57 |
| #1182 | Adelaide United FC | $636.57 |
| #1183 | Viktoria Köln | $636.53 |
| #1184 | Shelbourne FC | $636.35 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #1 | NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | Bleacher Report | $45.9M |
| #4 | ESPN Global | $41.5M |
| #5 | Taylor Swift | $37.8M |
| #6 | SportsCenter | $35.8M |
| #7 | F1 | $28.3M |
Per 1K Fans
| #263 | Portland Trail Blazers | $643.71 |
| #264 | Saint Louis Billikens Women's Basketball | $643.47 |
| #265 | Hawaii Rainbow Warriors Men's Basketball | $638.76 |
| #266 | NBA | $637.57 |
| #267 | ESPN FC | $635.53 |
| #268 | Seattle Mariners | $632.77 |
| #269 |  Arizona Cardinals | $629.88 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #1 | NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | International Cricket Council (ICC) | $47.6M |
| #4 | F1 | $28.3M |
| #5 | Premier League | $25.4M |
| #6 | UEFA Champions League | $17.5M |
| #7 | WWE | $17.2M |
Per 1K Fans
| #181 | Danish Super Liga | $646.96 |
| #182 |  Cymru Leagues | $641.40 |
| #183 | France Men's Hockey Team | $640.91 |
| #184 | NBA | $637.57 |
| #185 |  MLB Taiwan | $636.18 |
| #186 | Wanda Diamond League | $634.99 |
| #187 | International Fencing Federation | $624.95 |
🇺🇸 Sports Organizations in United States (39 accounts)
View Ranking →Overall
| #1 | NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | F1 | $28.3M |
| #4 | WWE | $17.2M |
| #5 | NHL | $12.7M |
| #6 | MLB | $10.4M |
| #7 | All Elite Wrestling (AEW) | $3.3M |
Per 1K Fans
| #12 | NWSL | $754.01 |
| #13 | F1 | $686.55 |
| #14 | NASCAR | $664.36 |
| #15 | NBA | $637.57 |
| #16 | MLS | $599.33 |
| #17 | Professional Bull Riders | $540.63 |
| #18 | WWE | $477.44 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.