NBA is a Sports Organizations Instagram account with 90.0M followers from United States.
With a total economic value of $51.8M, a Value Per Fan of $575.79 and an average value per post of $33.0K, NBA ranks #1418 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$33,014
Total Value
$51,832,381
Value Per 1K Fans
$576
Performance
Posts
1,570
Followers
90.0M
Impressions
2432.6M
Engagement
101.6M
Eng. Rate
4.18%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1 | F1 | $65.8M |
| #2 | Fabrizio Romano | $56.5M |
| #3 | Big Brother Brasil | $52.5M |
| #4 | NBA | $51.8M |
| #5 | 433: The Home of Football | $48.5M |
| #6 |  NFL | $48.3M |
| #7 | ESPN Global | $46.1M |
Per 1K Fans
| #1415 | FC Cincinnati | $576.74 |
| #1416 | Basquet Manresa | $576.24 |
| #1417 | Poland Ekstraklasa | $576.06 |
| #1418 | NBA | $575.79 |
| #1419 | Rochdale AFC | $575.28 |
| #1420 | Korona Kielce | $574.95 |
| #1421 | FC Volendam | $573.96 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.