Mumbai Indians is a Sports Teams Instagram account with 19.5M followers from India.
With a total economic value of $12.8M, a Value Per Fan of $653.54 and an average value per post of $10.4K, Mumbai Indians ranks #1271 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$10,366
Total Value
$12,770,480
Value Per 1K Fans
$654
Performance
Posts
1,232
Followers
19.5M
Impressions
2688.4M
Engagement
177.2M
Eng. Rate
6.59%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #31 | Fox Sports | $13.0M |
| #32 | Royal Challengers Bengaluru | $13.0M |
| #33 | CNN | $12.8M |
| #34 | Mumbai Indians | $12.8M |
| #35 | Ferrari | $12.3M |
| #36 | La Liga | $11.7M |
| #37 | Moto GP | $11.6M |
Per 1K Fans
| #1268 | Paris Saint-Germain Handball | $654.80 |
| #1269 | Sport Club do Recife | $653.95 |
| #1270 | Germany Men's Basketball Team | $653.80 |
| #1271 | Mumbai Indians | $653.54 |
| #1272 | Central Coast Mariners FC | $653.47 |
| #1273 | MFK Zemplín Michalovce | $653.12 |
| #1274 | IFK Mariehamn | $650.45 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.