Total Value (Last 30 days)
$6.6M
Value Per 1K Fans
$365.76
Performance (Last 30 days)
Followers
17.9M
Posts
290
Impressions
353.0M
Engagement
15.3M
Eng. Rate
4.33%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #60 | SPORTbible | $7.0M |
| #61 | Flamengo | $6.9M |
| #62 | FC Bayern München | $6.7M |
| #63 | Moto GP | $6.6M |
| #64 | Six Nations Rugby | $6.5M |
| #65 | Royal Challengers Bengaluru | $6.4M |
| #66 | Arsenal Football Club | $6.3M |
Per 1K Fans
| #1807 | NBA Kicks | $365.95 |
| #1808 |  Brentwood Town | $365.81 |
| #1809 | RC Massy Essonne | $365.78 |
| #1810 | Moto GP | $365.76 |
| #1811 | Loudwire | $365.54 |
| #1812 | Valencia C.F. | $365.40 |
| #1813 | St Albans City FC | $365.33 |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #7 | SportsCenter ESPN | $10.1M |
| #8 | Fox Sports | $8.8M |
| #9 | PGA Tour | $8.1M |
| #10 | Moto GP | $6.6M |
| #11 | Six Nations Rugby | $6.5M |
| #12 | espnW | $5.7M |
| #13 | Olympic Milano Cortina 2026 | $5.6M |
Per 1K Fans
| #163 | Boulazac Basket Dordogne | $368.75 |
| #164 | NBA Kicks | $365.95 |
| #165 | Brentwood Town | $365.81 |
| #166 | Moto GP | $365.76 |
| #167 | Kawkab Marrakech | $365.03 |
| #168 | Revista Placar | $362.19 |
| #169 | Beats for Love | $362.16 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #13 | MLB | $10.4M |
| #14 | Bundesliga | $9.6M |
| #15 | PGA Tour | $8.1M |
| #16 | Moto GP | $6.6M |
| #17 | Six Nations Rugby | $6.5M |
| #18 | Olympic Milano Cortina 2026 | $5.6M |
| #19 | Top 14 French Rugby | $5.6M |
Per 1K Fans
| #245 | Silverstone Circuit | $375.26 |
| #246 | International Judo Federation | $372.56 |
| #247 | NBA Kicks | $365.95 |
| #248 | Moto GP | $365.76 |
| #249 | NBA Brasil | $354.67 |
| #250 | UCI Trials | $350.26 |
| #251 |  MLB Dominicana | $347.63 |
🌍 Sports Organizations in Global (187 accounts)
View Ranking →Overall
| #4 | ISU Figure Skating | $12.1M |
| #5 | International Olympic Committee (IOC) | $11.3M |
| #6 | PGA Tour | $8.1M |
| #7 | Moto GP | $6.6M |
| #8 | Six Nations Rugby | $6.5M |
| #9 | Olympic Milano Cortina 2026 | $5.6M |
| #10 | ICC Cricket World Cup | $4.2M |
Per 1K Fans
| #78 | FEI Jumping | $392.35 |
| #79 | International Judo Federation | $372.56 |
| #80 | NBA Kicks | $365.95 |
| #81 | Moto GP | $365.76 |
| #82 | MLB Dominicana | $347.63 |
| #83 | UFC Espanol | $343.21 |
| #84 | Betfred British Masters | $333.00 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.