Motherwell is a Sports Teams Instagram account with 49.6K followers from United Kingdom.
With a total economic value of $57.8K, a Value Per Fan of $1.16K and an average value per post of $664, Motherwell ranks #703 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$664
Total Value
$57,762
Value Per 1K Fans
$1,165
Performance
Posts
87
Followers
49.6K
Impressions
1.3M
Engagement
79.0K
Eng. Rate
5.99%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2182 | Indiana Hoosiers Men's Basketball | $58.0K |
| #2183 | Alba Berlin | $57.9K |
| #2184 | Rodrigo de Paul | $57.8K |
| #2185 | Motherwell | $57.8K |
| #2186 | Kaizer Chiefs | $57.7K |
| #2187 | Élan Béarnais | $57.6K |
| #2188 | Paris Masters | $57.5K |
Per 1K Fans
| #700 |  Mubadala Brazil SailGP | $1.17K |
| #701 | Aarhus Fremad | $1.17K |
| #702 | Dallas Stars | $1.17K |
| #703 | Motherwell | $1.16K |
| #704 | Leicester City Women FC | $1.16K |
| #705 | Matheus Gonze | $1.16K |
| #706 | Moneycontrol | $1.16K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.