MLS is a Sports Organizations Instagram account with 5.3M followers from United States.
With a total economic value of $5.2M, a Value Per Fan of $978.32 and an average value per post of $12.1K, MLS ranks #853 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$12,134
Total Value
$5,181,178
Value Per 1K Fans
$978
Performance
Posts
427
Followers
5.3M
Impressions
142.5M
Engagement
6.6M
Eng. Rate
4.65%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #82 | Charles do Bronx | $5.4M |
| #83 | NFL on ESPN | $5.3M |
| #84 | Punjab Kings | $5.2M |
| #85 | MLS | $5.2M |
| #86 | Sky Sports Italy | $5.1M |
| #87 | Sony Pictures | $5.1M |
| #88 |  LADBible | $5.0M |
Per 1K Fans
| #850 | FC St. Pauli | $979.06 |
| #851 | Persijap Jepara | $978.75 |
| #852 | New York City FC | $978.35 |
| #853 | MLS | $978.32 |
| #854 | Michigan State Spartans Men's Basketball | $977.64 |
| #855 | THW Kiel | $977.47 |
| #856 | Northwestern Wildcats Men's Basketball | $976.89 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.