MLB is a Sports Organizations Instagram account with 13.3M followers from United States.
With a total economic value of $30.7M, a Value Per Fan of $2.31K and an average value per post of $36.7K, MLB ranks #257 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$36,710
Total Value
$30,726,093
Value Per 1K Fans
$2,310
Performance
Posts
837
Followers
13.3M
Impressions
943.2M
Engagement
57.4M
Eng. Rate
6.08%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #10 | International Cricket Council (ICC) | $41.6M |
| #11 | Bleacher Report | $41.4M |
| #12 | Taylor Swift | $38.5M |
| #13 | MLB | $30.7M |
| #14 | TNT Sports Brasil | $29.5M |
| #15 | Real Madrid | $28.5M |
| #16 | WWE | $25.9M |
Per 1K Fans
| #254 | Germani Brescia | $2.32K |
| #255 | Campbell Fighting Camels Men's Basketball | $2.32K |
| #256 | Straubing Tigers | $2.31K |
| #257 | MLB | $2.31K |
| #258 | Middlesex CCC | $2.31K |
| #259 | Duke Blue Devils Women's Basketball | $2.31K |
| #260 | International Ski Federation | $2.30K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.