Total Value (Last 30 days)
$649.9K
Value Per 1K Fans
$8.98
Performance (Last 30 days)
Followers
72.4M
Posts
4
Impressions
28.4M
Engagement
3.8M
Eng. Rate
13.28%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #500 | Scottish Professional Football League | $651.5K |
| #501 | Lens | $650.9K |
| #502 | ČT sport | $650.1K |
| #503 | Millie Bobby Brown | $649.9K |
| #504 | Minnesota United FC | $649.2K |
| #505 | Rahmanullah Gurbaz | $645.5K |
| #506 | Palermo | $640.7K |
Per 1K Fans
| #4985 | FMS Peru | $8.99 |
| #4986 | Stanislav Lobotka | $8.99 |
| #4987 | Patricia Guijarro | $8.98 |
| #4988 | Millie Bobby Brown | $8.98 |
| #4989 | Damian Lillard | $8.95 |
| #4990 | Daryl Mitchell | $8.94 |
| #4991 | Marc Guiu | $8.91 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #66 | Crystal Palace Football Club | $678.0K |
| #67 | Marcus Rashford | $652.0K |
| #68 | Scottish Professional Football League | $651.5K |
| #69 | Millie Bobby Brown | $649.9K |
| #70 | Scotland Football Team | $634.9K |
| #71 | George Russell | $625.4K |
| #72 |  Tom Hiddleston | $624.2K |
Per 1K Fans
| #623 | Ella Woodward | $9.35 |
| #624 | Fleur De Force | $9.11 |
| #625 | Imani-Lara Lansiquot | $9.11 |
| #626 | Millie Bobby Brown | $8.98 |
| #627 | ChrisMD | $8.87 |
| #628 | Louise Pentland | $8.80 |
| #629 | Alex Oxlade-Chamberlain | $8.73 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #38 | Anitta | $720.7K |
| #39 | Ana Castela | $715.7K |
| #40 | SZA | $704.1K |
| #41 | Millie Bobby Brown | $649.9K |
| #42 | Luciano Huck | $638.3K |
| #43 | Kourtney Kardashian | $636.8K |
| #44 | Ivete Sangalo | $633.6K |
Per 1K Fans
| #251 | Lauren Conrad | $9.08 |
| #252 | Niall Horan | $9.06 |
| #253 | FMS Peru | $8.99 |
| #254 | Millie Bobby Brown | $8.98 |
| #255 | Addison Rae Easterling | $8.87 |
| #256 | Kylie Jenner | $8.78 |
| #257 | Chuty | $8.71 |
🇬🇧 Entertainment in United Kingdom (50 accounts)
View Ranking →Overall
| #1 | Zayn Malik | $1.9M |
| #2 | Millie Bobby Brown | $649.9K |
| #3 | Tom Hiddleston | $624.2K |
| #4 | Sting | $539.1K |
| #5 | Ricky Gervais | $526.2K |
| #6 | Cruz Beckham | $452.6K |
| #7 | Victoria Beckham | $320.4K |
Per 1K Fans
| #31 | Sophie Brown | $9.65 |
| #32 | Victoria Beckham | $9.54 |
| #33 | Ella Woodward | $9.35 |
| #34 | Millie Bobby Brown | $8.98 |
| #35 | Jessie J | $8.25 |
| #36 | Pixie Lott | $8.12 |
| #37 | Jonas Blue | $7.30 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.