Total Value (Last 30 days)
$152.3K
Value Per 1K Fans
$330.28
Performance (Last 30 days)
Followers
461.0K
Posts
1
Impressions
4.1M
Engagement
103.9K
Eng. Rate
2.53%
Athletes Benchmark on Instagram
5.92%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1278 | Good Good | $152.7K |
| #1279 | Raphinha | $152.6K |
| #1280 | MC Hariel | $152.4K |
| #1281 | Michail Antonio | $152.3K |
| #1282 | Minnesota Twins | $152.1K |
| #1283 | Jack Downer | $152.1K |
| #1284 |  Astana Open | $151.5K |
Per 1K Fans
| #1920 | Club Nacional de Football | $331.30 |
| #1921 | Limoges CSP | $330.67 |
| #1922 | San Diego Wave FC | $330.65 |
| #1923 | Michail Antonio | $330.28 |
| #1924 | Deportivo Independiente Medellín | $329.80 |
| #1925 | Tangerang Hawks Basketball Club | $329.76 |
| #1926 | Stade de Reims | $329.00 |
Athletes Rankings (1,960 accounts)
View Ranking →Overall
| #157 | Leonard Williams | $154.3K |
| #158 |  David Beckham | $152.9K |
| #159 | Raphinha | $152.6K |
| #160 | Michail Antonio | $152.3K |
| #161 | Jack Downer | $152.1K |
| #162 |  Angel Di Maria | $151.1K |
| #163 | Anthony Joshua | $151.0K |
Per 1K Fans
| #71 | Charl Schwartzel | $362.90 |
| #72 | David Micheluzzi | $345.96 |
| #73 | Antoine Rozner | $341.22 |
| #74 | Michail Antonio | $330.28 |
| #75 | Tyrod Taylor | $326.07 |
| #76 | Harpreet Brar | $324.39 |
| #77 |  Kolton Miller | $317.38 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.