Max Verstappen is a Athletes Instagram account with 18.4M followers from Netherlands.
With a total economic value of $772.4K, a Value Per Fan of $42.08 and an average value per post of $85.8K, Max Verstappen ranks #4077 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$85,824
Total Value
$772,412
Value Per 1K Fans
$42
Performance
Posts
9
Followers
18.4M
Impressions
31.4M
Engagement
4.0M
Eng. Rate
12.59%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #472 | Sport360 Cricket | $779.5K |
| #473 | Raja Club Athletic | $778.4K |
| #474 |  Pitching Ninja | $776.7K |
| #475 | Max Verstappen | $772.4K |
| #476 | Ohio State Buckeyes Men's Basketball | $771.1K |
| #477 | Washington Wizards | $769.6K |
| #478 |  Buffalo Bills | $769.0K |
Per 1K Fans
| #4074 | Igokea m:tel | $42.18 |
| #4075 | Handball Federation of the Faroe Islands | $42.16 |
| #4076 | Skiper RMZ | $42.10 |
| #4077 | Max Verstappen | $42.08 |
| #4078 | Kaiser | $42.06 |
| #4079 | Sergio Garcia | $42.06 |
| #4080 | Andrea Botez | $42.05 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.