Marcelo is a Athletes Instagram account with 68.5M followers from Brazil.
With a total economic value of $141.0K, a Value Per Fan of $2.06 and an average value per post of $23.5K, Marcelo ranks #6205 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$23,501
Total Value
$141,004
Value Per 1K Fans
$2
Performance
Posts
6
Followers
68.5M
Impressions
16.8M
Engagement
589.6K
Eng. Rate
3.51%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1442 | Carlos Sainz | $141.5K |
| #1443 | Jorginho | $141.2K |
| #1444 | Brie Bella | $141.1K |
| #1445 | Marcelo | $141.0K |
| #1446 | Racing 92 | $140.9K |
| #1447 | C.S. Emelec | $140.8K |
| #1448 | Crusaders | $140.5K |
Per 1K Fans
| #6202 | Kareena Kapoor Khan | $2.07 |
| #6203 | Saraya-Jade Bevis | $2.07 |
| #6204 | Chelsea Gray | $2.06 |
| #6205 | Marcelo | $2.06 |
| #6206 | Naldo Benny | $2.06 |
| #6207 |  Joshua Wilson-Esbrand | $2.05 |
| #6208 | Aurélien Tchouaméni | $2.04 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.