Manchester United Football Club is a Sports Teams Instagram account with 66.5M followers from United Kingdom.
With a total economic value of $6.5M, a Value Per Fan of $97.09 and an average value per post of $31.5K, Manchester United Football Club ranks #3347 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$31,507
Total Value
$6,458,888
Value Per 1K Fans
$97
Performance
Posts
205
Followers
66.5M
Impressions
551.8M
Engagement
29.1M
Eng. Rate
5.27%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #63 | SportsCenter ESPN | $7.2M |
| #64 | espnW | $6.7M |
| #65 | Chelsea Football Club | $6.5M |
| #66 | Manchester United Football Club | $6.5M |
| #67 | ESPN FC | $6.3M |
| #68 | SportsCenter Brasil | $6.3M |
| #69 | 50 Cent | $6.2M |
Per 1K Fans
| #3344 | Mazatlan FC | $97.16 |
| #3345 | PSS Sleman | $97.13 |
| #3346 | Wolverhampton Wanderers Women | $97.13 |
| #3347 | Manchester United Football Club | $97.09 |
| #3348 | Reverse | $97.07 |
| #3349 | Japan Men's Volleyball Team | $97.05 |
| #3350 |  Konnor Mcclain | $96.69 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.