Malmö FF is a Sports Teams Instagram account with 247.6K followers from Sweden.
With a total economic value of $152.3K, a Value Per Fan of $615.10 and an average value per post of $1.8K, Malmö FF ranks #1339 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,751
Total Value
$152,323
Value Per 1K Fans
$615
Performance
Posts
87
Followers
247.6K
Impressions
4.4M
Engagement
246.5K
Eng. Rate
5.63%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1395 | Syracuse Orange Men's Basketball | $152.7K |
| #1396 | Lily Collins | $152.7K |
| #1397 | Mumbai City FC | $152.5K |
| #1398 | Malmö FF | $152.3K |
| #1399 |  Arizona Cardinals | $151.6K |
| #1400 |  Jack Draper | $151.2K |
| #1401 | International Handball Federation | $151.1K |
Per 1K Fans
| #1336 | SuperQuinas | $615.79 |
| #1337 |  TSV Hannover-Burgdorf | $615.46 |
| #1338 | Ademola Lookman | $615.30 |
| #1339 | Malmö FF | $615.10 |
| #1340 | Fos Provence Basket | $613.63 |
| #1341 | Sean Dylan Kelly | $613.59 |
| #1342 | Derry City FC | $612.64 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.