Matthew Richards is a Athletes Instagram account with 91.7K followers from United Kingdom.
With a total economic value of $2.5K, a Value Per Fan of $26.92 and an average value per post of $823, Matthew Richards ranks #4459 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$823
Total Value
$2,469
Value Per 1K Fans
$27
Performance
Posts
3
Followers
91.7K
Impressions
192.0K
Engagement
9.1K
Eng. Rate
4.76%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #5150 | Pfadi Winterthur | $2.5K |
| #5151 | SK Austria Klagenfurt | $2.5K |
| #5152 | Cherno More | $2.5K |
| #5153 | Matthew Richards | $2.5K |
| #5154 |  Tomoa Narasaki | $2.5K |
| #5155 | Edwin Van Der Sar | $2.4K |
| #5156 | Bobby Portis | $2.4K |
Per 1K Fans
| #4456 | Thibaut Courtois | $27.02 |
| #4457 | Eartha Cumings | $27.01 |
| #4458 | Tommy Paul | $26.98 |
| #4459 | Matthew Richards | $26.92 |
| #4460 | Danish Sait | $26.90 |
| #4461 | Helen Ward | $26.77 |
| #4462 | Zé Neto e Cristiano | $26.76 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.