Total Value (Last 30 days)
$180.1K
Value Per 1K Fans
$4.83
Performance (Last 30 days)
Followers
37.3M
Posts
11
Impressions
21.1M
Engagement
1.6M
Eng. Rate
7.76%
Entertainment Benchmark on Instagram
5.30%
Data from February 2026
About this account
Luan Santana is a Entertainment Instagram account with 37.3M followers from Brazil.
With a total economic value of $180.1K in the last 30 days and a Value Per Fan of $4.83, Luan Santana ranks #5384 globally by VPF among 6,085 Instagram accounts.
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1173 | Pittsburgh Pirates | $180.6K |
| #1174 | Trackhouse Racing | $180.6K |
| #1175 | Paige Bueckers | $180.4K |
| #1176 | Luan Santana | $180.1K |
| #1177 | Miami Marlins | $179.8K |
| #1178 | Maccabi Tel Aviv B.C. | $179.7K |
| #1179 | Spire Motorsports | $179.4K |
Per 1K Fans
| #5381 | John Stones | $4.84 |
| #5382 | Alex Toupane | $4.84 |
| #5383 | Grant Williams | $4.83 |
| #5384 | Luan Santana | $4.83 |
| #5385 | Juan | $4.83 |
| #5386 | Khephren Thuram | $4.82 |
| #5387 | Rickie Fowler | $4.81 |
🇧🇷 Brazil Rankings (407 accounts)
View Ranking →Overall
| #78 | Edilson "Capetinha" | $188.7K |
| #79 |  Marcos Mion | $188.1K |
| #80 | Renata Heilborn | $183.3K |
| #81 | Luan Santana | $180.1K |
| #82 | Adriane Galisteu | $176.9K |
| #83 | Red Bull Bragantino | $169.1K |
| #84 | Batalha da Aldeia | $158.3K |
Per 1K Fans
| #315 | Zico | $4.92 |
| #316 | Jorge e Mateus | $4.89 |
| #317 | Maiara e Maraisa | $4.85 |
| #318 | Luan Santana | $4.83 |
| #319 | Juan | $4.83 |
| #320 | Adriano | $4.71 |
| #321 | Black Code | $4.70 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #122 | Marcos Mion | $188.1K |
| #123 | Ananya Panday | $181.3K |
| #124 |  Kate Hudson | $180.9K |
| #125 | Luan Santana | $180.1K |
| #126 | Adriane Galisteu | $176.9K |
| #127 | Preity Zinta | $176.4K |
| #128 | Batalha da Aldeia | $158.3K |
Per 1K Fans
| #313 | Airon | $4.90 |
| #314 | Jorge e Mateus | $4.89 |
| #315 | Maiara e Maraisa | $4.85 |
| #316 | Luan Santana | $4.83 |
| #317 | Prabhas | $4.79 |
| #318 | Nekroos | $4.70 |
| #319 | Black Code | $4.70 |
🇧🇷 Entertainment in Brazil (94 accounts)
View Ranking →Overall
| #19 | Luisa Sonza | $237.5K |
| #20 | Larissa Luz | $229.4K |
| #21 | Marcos Mion | $188.1K |
| #22 | Luan Santana | $180.1K |
| #23 | Adriane Galisteu | $176.9K |
| #24 | Batalha da Aldeia | $158.3K |
| #25 | MC Hariel | $152.8K |
Per 1K Fans
| #56 | Thiago Ventura | $5.86 |
| #57 | Jorge e Mateus | $4.89 |
| #58 | Maiara e Maraisa | $4.85 |
| #59 | Luan Santana | $4.83 |
| #60 | Black Code | $4.70 |
| #61 | Celso Portiolli | $4.55 |
| #62 | Ludmilla | $4.50 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.