Total Value (Last 30 days)
$51.1K
Value Per 1K Fans
$2.65
Performance (Last 30 days)
Followers
19.3M
Posts
1
Impressions
2.2M
Engagement
157.0K
Eng. Rate
7.09%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #2160 | Newcastle Red Bulls | $51.5K |
| #2161 | Chloe Kelly | $51.3K |
| #2162 | 1. FC Heidenheim | $51.1K |
| #2163 |  Louis Tomlinson | $51.1K |
| #2164 | Dundee United | $51.1K |
| #2165 | New England Revolution | $51.1K |
| #2166 | Lonzo Ball | $51.0K |
Per 1K Fans
| #5672 | Drake | $2.66 |
| #5673 | Luciano Amaral | $2.65 |
| #5674 | Serena Williams | $2.65 |
| #5675 | Louis Tomlinson | $2.65 |
| #5676 | Jewell Loyd | $2.64 |
| #5677 | Telugu Titans | $2.64 |
| #5678 | Parineeti Chopra | $2.64 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #283 | Wycombe Wanderers | $52.3K |
| #284 | Newcastle Red Bulls | $51.5K |
| #285 | Chloe Kelly | $51.3K |
| #286 | Louis Tomlinson | $51.1K |
| #287 | Dundee United | $51.1K |
| #288 | Aston Villa Women FC | $50.7K |
| #289 | Sarah Ashcroft | $50.1K |
Per 1K Fans
| #694 | Phil Salt | $2.95 |
| #695 | Laura Muir | $2.86 |
| #696 | Lee Westwood | $2.85 |
| #697 | Louis Tomlinson | $2.65 |
| #698 | Rita Ora | $2.52 |
| #699 | Rachel Daly | $2.47 |
| #700 | Mason Holgate | $2.46 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #223 | Lauren Conrad | $52.9K |
| #224 | Teezo Touchdown | $52.7K |
| #225 | Anttónia | $52.6K |
| #226 | Louis Tomlinson | $51.1K |
| #227 | Akshay Kumar | $49.6K |
| #228 | Deepika Padukone | $49.4K |
| #229 | Disha Patani | $47.9K |
Per 1K Fans
| #372 | Eliana | $2.77 |
| #373 | Pocah | $2.73 |
| #374 | Drake | $2.66 |
| #375 | Louis Tomlinson | $2.65 |
| #376 | Parineeti Chopra | $2.64 |
| #377 | Miley Cyrus | $2.64 |
| #378 | Letra | $2.62 |
🇬🇧 Entertainment in United Kingdom (50 accounts)
View Ranking →Overall
| #25 | Perrie Edwards | $65.0K |
| #26 | Sophie Hinchliffe (Mrs Hinch) | $60.8K |
| #27 | Sir Elton John | $58.9K |
| #28 | Louis Tomlinson | $51.1K |
| #29 | Rita Ora | $40.8K |
| #30 | Maisie Adam | $30.4K |
| #31 | Ella Woodward | $23.3K |
Per 1K Fans
| #42 | Tom Grennan | $3.69 |
| #43 | Perrie Edwards | $3.49 |
| #44 | Dua Lipa | $3.00 |
| #45 | Louis Tomlinson | $2.65 |
| #46 | Rita Ora | $2.52 |
| #47 | Ed Sheeran | $2.26 |
| #48 | Josh Denzel | $1.85 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.