London Marathon is a Sports Organizations Instagram account with 469.0K followers from United Kingdom.
With a total economic value of $116.2K, a Value Per Fan of $247.81 and an average value per post of $3.1K, London Marathon ranks #2355 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,141
Total Value
$116,228
Value Per 1K Fans
$248
Performance
Posts
37
Followers
469.0K
Impressions
2.9M
Engagement
122.0K
Eng. Rate
4.27%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1584 | Fédération Equestre Internationale (FEI) | $116.6K |
| #1585 | North Queensland Cowboys | $116.6K |
| #1586 | Boxing News | $116.3K |
| #1587 | London Marathon | $116.2K |
| #1588 | Newcastle Red Bulls | $115.7K |
| #1589 | Hampshire CCC | $115.3K |
| #1590 | Rutgers Scarlet Knights Men's Basketball | $115.3K |
Per 1K Fans
| #2352 | AJ Auxerre | $249.76 |
| #2353 |  Athletic Club SAF | $248.49 |
| #2354 | Urawa Reds | $247.95 |
| #2355 | London Marathon | $247.81 |
| #2356 | Doncaster Rovers | $247.69 |
| #2357 | Chichester City | $247.45 |
| #2358 | Amazon Music | $247.06 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.