Liverpool Football Club is a Sports Teams Instagram account with 49.2M followers from United Kingdom.
With a total economic value of $10.8M, a Value Per Fan of $220.10 and an average value per post of $29.9K, Liverpool Football Club ranks #2508 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$29,927
Total Value
$10,833,434
Value Per 1K Fans
$220
Performance
Posts
362
Followers
49.2M
Impressions
758.8M
Engagement
46.7M
Eng. Rate
6.15%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #40 | Bundesliga | $11.2M |
| #41 | CBS Sports Golazo | $11.0M |
| #42 | Manchester City Football Club | $10.8M |
| #43 | Liverpool Football Club | $10.8M |
| #44 | PGA Tour | $10.3M |
| #45 | BBC News | $10.1M |
| #46 | Flamengo | $9.7M |
Per 1K Fans
| #2505 | Suryansh Shedge | $220.62 |
| #2506 | HC Dynamo Moscow | $220.46 |
| #2507 | Amazon Prime Video India | $220.21 |
| #2508 | Liverpool Football Club | $220.10 |
| #2509 | Japan Football Team | $220.03 |
| #2510 | Florida State Seminoles Women's Basketball | $219.86 |
| #2511 | UCF Knights Women's Basketball | $219.85 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.