Total Value (Last 30 days)
$8.0M
Value Per 1K Fans
$162.95
Performance (Last 30 days)
Followers
49.1M
Posts
250
Impressions
584.4M
Engagement
32.2M
Eng. Rate
5.51%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #50 | MTV | $8.2M |
| #51 | PGA Tour | $8.1M |
| #52 | Paris Saint-Germain | $8.0M |
| #53 | Liverpool Football Club | $8.0M |
| #54 | Yahoo Sports | $7.8M |
| #55 | India Cricket | $7.8M |
| #56 | Jake Paul | $7.8M |
Per 1K Fans
| #2685 | Club Atlético Sarmiento | $163.45 |
| #2686 | World Skate Skateboarding | $163.38 |
| #2687 | ESPN Colombia | $163.29 |
| #2688 | Liverpool Football Club | $162.95 |
| #2689 | Los Angeles Sparks | $162.33 |
| #2690 | Maisfutebol | $162.31 |
| #2691 | Jamshedpur FC | $162.27 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #2 | Manchester United Football Club | $12.2M |
| #3 | Manchester City Football Club | $10.7M |
| #4 | BBC News | $8.3M |
| #5 | Liverpool Football Club | $8.0M |
| #6 | SPORTbible | $7.0M |
| #7 | Arsenal Football Club | $6.3M |
| #8 | Tennis TV | $6.2M |
Per 1K Fans
| #374 | Josh Berry | $172.68 |
| #375 | Leinster Rugby | $171.55 |
| #376 | Southampton Football Club | $170.50 |
| #377 | Liverpool Football Club | $162.95 |
| #378 | Luke Littler | $162.12 |
| #379 | Maro Itoje | $161.30 |
| #380 | Bryony Page | $159.99 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #7 | Manchester City Football Club | $10.7M |
| #8 |  Seattle Seahawks | $9.4M |
| #9 | Paris Saint-Germain | $8.0M |
| #10 | Liverpool Football Club | $8.0M |
| #11 | India Cricket | $7.8M |
| #12 | Fenerbahçe | $7.6M |
| #13 | Flamengo | $6.9M |
Per 1K Fans
| #1922 | Saskatchewan Roughriders | $163.50 |
| #1923 | VfB Oldenburg | $163.48 |
| #1924 | Club Atlético Sarmiento | $163.45 |
| #1925 | Liverpool Football Club | $162.95 |
| #1926 | Los Angeles Sparks | $162.33 |
| #1927 | Jamshedpur FC | $162.27 |
| #1928 | Vodacom Bulls | $162.21 |
🇬🇧 Sports Teams in United Kingdom (317 accounts)
View Ranking →Overall
| #1 | Manchester United Football Club | $12.2M |
| #2 | Manchester City Football Club | $10.7M |
| #3 | Liverpool Football Club | $8.0M |
| #4 | Arsenal Football Club | $6.3M |
| #5 | Chelsea Football Club | $6.2M |
| #6 | England Cricket | $3.7M |
| #7 | Team GB | $3.0M |
Per 1K Fans
| #275 | Manchester United Football Club | $183.68 |
| #276 | Leinster Rugby | $171.55 |
| #277 | Southampton Football Club | $170.50 |
| #278 | Liverpool Football Club | $162.95 |
| #279 | Leicestershire CCC | $159.55 |
| #280 | Nottinghamshire CCC | $159.35 |
| #281 | Enfield Town | $159.06 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.