Lionel Messi is a Athletes Instagram account with 511.8M followers from Argentina.
With a total economic value of $1.3M, a Value Per Fan of $2.62 and an average value per post of $268.1K, Lionel Messi ranks #6126 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$268,060
Total Value
$1,340,301
Value Per 1K Fans
$3
Performance
Posts
5
Followers
511.8M
Impressions
105.8M
Engagement
15.5M
Eng. Rate
14.68%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #293 | beIN Sports | $1.4M |
| #294 | TNT Sports Argentina | $1.4M |
| #295 |  MLB Europe | $1.4M |
| #296 |  Lionel Messi | $1.3M |
| #297 | Phoenix Suns | $1.3M |
| #298 | Samay Raina | $1.3M |
| #299 | Sky Sports F1 | $1.3M |
Per 1K Fans
| #6123 | Gautam Gambhir | $2.62 |
| #6124 | Mariana Pajón | $2.62 |
| #6125 | Kaito Toba | $2.62 |
| #6126 | Lionel Messi | $2.62 |
| #6127 | Juan Cuadrado | $2.62 |
| #6128 | Kendall Jenner | $2.61 |
| #6129 | Yulia Putintseva | $2.60 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.