Total Value (Last 30 days)
$3.4M
Value Per 1K Fans
$8.78
Performance (Last 30 days)
Followers
391.4M
Posts
9
Impressions
160.1M
Engagement
16.6M
Eng. Rate
10.40%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #121 | La Gazzetta dello Sport | $3.6M |
| #122 | Jatin Sapru | $3.6M |
| #123 | English Football League (EFL) | $3.5M |
| #124 | Kylie Jenner | $3.4M |
| #125 | ATP Tour | $3.4M |
| #126 | BBC Sport | $3.4M |
| #127 | Sports Illustrated | $3.4M |
Per 1K Fans
| #4999 | Louise Pentland | $8.80 |
| #5000 | Gabriel Medina | $8.79 |
| #5001 | Hakan Calhanoglu | $8.79 |
| #5002 | Kylie Jenner | $8.78 |
| #5003 |  Cody Gakpo | $8.76 |
| #5004 | Subhasish Bose | $8.76 |
| #5005 | Rikuya Hoshino | $8.75 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #46 | Dwayne Johnson | $3.9M |
| #47 | Bleacher Report Football | $3.9M |
| #48 | Cardi B | $3.8M |
| #49 | Kylie Jenner | $3.4M |
| #50 | All Elite Wrestling (AEW) | $3.3M |
| #51 | Khloe Kardashian | $3.3M |
| #52 |  Los Angeles Rams | $3.3M |
Per 1K Fans
| #881 | Damian Lillard | $8.95 |
| #882 | Aleia Hobbs | $8.88 |
| #883 | Addison Rae Easterling | $8.87 |
| #884 | Kylie Jenner | $8.78 |
| #885 | Halsey | $8.71 |
| #886 | T.J. Hockenson | $8.62 |
| #887 | Byron Buxton | $8.58 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
| #8 | Jatin Sapru | $3.6M |
| #9 | Kylie Jenner | $3.4M |
| #10 | Khloe Kardashian | $3.3M |
| #11 | Chris Hemsworth | $3.0M |
| #12 | Navjot Singh Sidhu | $3.0M |
Per 1K Fans
| #253 | FMS Peru | $8.99 |
| #254 | Millie Bobby Brown | $8.98 |
| #255 | Addison Rae Easterling | $8.87 |
| #256 | Kylie Jenner | $8.78 |
| #257 | Chuty | $8.71 |
| #258 | Halsey | $8.71 |
| #259 | Stuart | $8.66 |
🇺🇸 Entertainment in United States (99 accounts)
View Ranking →Overall
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
| #8 | Kylie Jenner | $3.4M |
| #9 | Khloe Kardashian | $3.3M |
| #10 |  Anne Hathaway | $2.8M |
| #11 | Adam Waheed | $2.1M |
Per 1K Fans
| #51 | Lute | $9.13 |
| #52 | Lauren Conrad | $9.08 |
| #53 | Addison Rae Easterling | $8.87 |
| #54 | Kylie Jenner | $8.78 |
| #55 | Halsey | $8.71 |
| #56 | Madelaine Petsch | $8.37 |
| #57 | Billie Eilish | $8.04 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.