Kirk Cousins is a Athletes Instagram account with 740.3K followers from United States.
With a total economic value of $2.4K, a Value Per Fan of $3.24 and an average value per post of $1.2K, Kirk Cousins ranks #6033 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,200
Total Value
$2,400
Value Per 1K Fans
$3
Performance
Posts
2
Followers
740.3K
Impressions
64.0K
Engagement
2.9K
Eng. Rate
4.50%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #5169 | Katie Moon | $2.4K |
| #5170 | Channarong PROMSRIKAEW | $2.4K |
| #5171 |  Mejdi Schalck | $2.4K |
| #5172 | Kirk Cousins | $2.4K |
| #5173 | Rafa Mir | $2.4K |
| #5174 | David Datro Fofana | $2.4K |
| #5175 | Thiago Braz | $2.4K |
Per 1K Fans
| #6030 | Carlos Ortiz | $3.25 |
| #6031 | Simone Biles | $3.25 |
| #6032 | Sean Crocker | $3.25 |
| #6033 | Kirk Cousins | $3.24 |
| #6034 | Maluma | $3.22 |
| #6035 |  Kevin Trapp | $3.22 |
| #6036 | Tanya Burr | $3.21 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.