LeBron James is a Athletes Instagram account with 157.1M followers from United States.
With a total economic value of $2.8M, a Value Per Fan of $17.81 and an average value per post of $121.7K, LeBron James ranks #4815 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$121,686
Total Value
$2,798,773
Value Per 1K Fans
$18
Performance
Posts
23
Followers
157.1M
Impressions
116.2M
Engagement
7.2M
Eng. Rate
6.18%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #159 | NBA G League | $2.8M |
| #160 | NPR | $2.8M |
| #161 | São Paulo FC | $2.8M |
| #162 | LeBron James | $2.8M |
| #163 | UFC Europe | $2.8M |
| #164 | BBC Sport | $2.8M |
| #165 | UFC Eurasia | $2.8M |
Per 1K Fans
| #4812 | Yuxi Chen | $17.89 |
| #4813 | Ben Godfey | $17.84 |
| #4814 | Conor Gallagher | $17.82 |
| #4815 | LeBron James | $17.81 |
| #4816 | Dorados | $17.80 |
| #4817 |  Wieczysta Krakow | $17.78 |
| #4818 | Alexandra Botez | $17.74 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.