Total Value (Last 30 days)
$12.0M
Value Per 1K Fans
$33.81
Performance (Last 30 days)
Followers
353.5M
Posts
15
Impressions
803.5M
Engagement
3.5M
Eng. Rate
0.44%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #31 | NFL on ESPN | $12.3M |
| #32 | Manchester United Football Club | $12.2M |
| #33 | ISU Figure Skating | $12.1M |
| #34 | Kim Kardashian | $12.0M |
| #35 | Sport Club Corinthians Paulista | $11.5M |
| #36 | International Olympic Committee (IOC) | $11.3M |
| #37 | Galatasaray | $11.0M |
Per 1K Fans
| #4013 |  Lily Pebbles | $33.87 |
| #4014 | Jachour Pearson | $33.86 |
| #4015 | Nick Kyrgios | $33.83 |
| #4016 | Kim Kardashian | $33.81 |
| #4017 | FC Honka | $33.78 |
| #4018 | Nicolas Gestin | $33.71 |
| #4019 | Alonso Lopez | $33.71 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #17 | Team USA | $13.7M |
| #18 | NHL | $12.7M |
| #19 | NFL on ESPN | $12.3M |
| #20 | Kim Kardashian | $12.0M |
| #21 | MLB | $10.4M |
| #22 | CNN | $9.9M |
| #23 |  Seattle Seahawks | $9.4M |
Per 1K Fans
| #707 | Amazon Music | $34.02 |
| #708 | Cameron Payne | $33.90 |
| #709 | Jachour Pearson | $33.86 |
| #710 | Kim Kardashian | $33.81 |
| #711 | Nick Ahmed | $33.58 |
| #712 | Coachella | $33.31 |
| #713 | Seth Rollins | $33.30 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #1 | Taylor Swift | $37.8M |
| #2 | Snoop Dogg | $18.8M |
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
Per 1K Fans
| #121 | Thaila Ayala | $34.06 |
| #122 | MNAK | $34.02 |
| #123 | Coloso | $33.90 |
| #124 | Kim Kardashian | $33.81 |
| #125 | Coachella | $33.31 |
| #126 | Robbie Williams | $33.31 |
| #127 | G Sony | $32.84 |
🇺🇸 Entertainment in United States (99 accounts)
View Ranking →Overall
| #1 | Taylor Swift | $37.8M |
| #2 | Snoop Dogg | $18.8M |
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
Per 1K Fans
| #20 | Drew Barrymore | $46.09 |
| #21 | Jim Gaffigan | $38.68 |
| #22 | Jerry Seinfeld | $36.78 |
| #23 | Kim Kardashian | $33.81 |
| #24 | Coachella | $33.31 |
| #25 | Billy Joel | $30.70 |
| #26 | SZA | $30.52 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.